Fifer Farm is a family-owned operation out of Boulder, Colorado. The farm grows a variety of nutrient-dense microgreens. Formally known as Deep Nutrition Farm, Walt came to me because his business was growing and he needed a recognizable brand and website that felt genuine to his mission, would scale with his operation and be memorable to his budding customer base.

Scope
Branding
Naming
Website Design
Marketing Collateral
Photography

Farmers Market to eCommerce

Walt’s business was gaining a lot of traction at the farmers market, becoming many shoppers go-to vendor for microgreens. However after the market ended, Fifer Farm’s income was suffering due to the lack of a strong online presence. 

Our goal for the website was to help increase sales during the off months by giving new and returning customers year round access to the microgreens they love so much.

Marketing material

To expand the branding and give Fifer Farm more to work with. I illustrated two types of microgreens which I then turned them into digital assets that could be used as a pattern or as a sub-graphic on a business card.

Special Thanks

Walt and his furry friends were so kind even though Diva could get sassy and try to headbutt me every once in a while. Every time I visited the farm Walt would give me a generous pack of microgreens that were always so delicious.