Law Week Colorado is the state’s only news outlet specifically for lawyers, law firms, corporate counsel and the judiciary. It has been around for 20 plus years, beginning as a weekly newspaper and now as a fully online digital publication. Myself and a team of designers, marketing and editorial professionals worked to refresh the Law Week brand to improve its online success and create a sustainable future presence.

Visit the website at Lawweekcolorado.com

Brand Identity

Law Week’s original brand identity was visually representative of their weekly newspaper which had accrued significant brand recognition. In order to preserve its value, our team updated the typefaces, choosing a modern serif and san-serif to represent the new brand identity. We additionally designed two sub-brands to be used on marketing collateral and to overall expand the visual identity.

Web Design

Transitioning from a weekly newspaper to an online digital publication requires a strong web presence. Our team pulled inspiration from successful news organizations to develop a user experience that was clear and seamless to navigate for every variety of users. Our main goal was to provide an online publication experience that embodied the newspaper while allowing readers to access content on the go.

Our team worked to update past ads and develop new advertising strategies to help push the publication and engage subscribers with new content.