Most cooking classes compete on cuisine, price, or convenience. Community Teaching Kitchen offers something deeper—a hands-on culinary experience where learning, connection, and community come together around the table. The challenge was to create a brand that celebrated its role as more than a cooking class, communicating how every gathering supports Homeward Bound’s mission while standing apart from the countless classes competing for attention.

An Identity with Flavor

The logo centers on a simplified tomato—an iconic symbol of California’s culinary identity and fresh, approachable cooking. Paired with an expressive script wordmark, the identity feels warm, energetic, and distinctly different from the polished, predictable look of traditional cooking schools.

Special Thanks

What struck me most about this project was how much weight a simple cooking class could carry. Behind every recipe was a bigger goal: helping people reconnect, gain confidence, and feel part of something. I was glad to help bring that to life visually.